Kachina (2)

sunKachina 350x467The 2017 Saddletree Research Kachina Award nomination submission period will run from August 15, 2017 through October 22, 2017 with winners announced during the first week of November 2017.


Once again, Kachina Awards will be presented in six categories only and with only one winner in each category. Categories for the 2017 Kachina Awards are as follows:

  • Achievement in Workforce Optimization (WFO)
  • Achievement in Contact Center Analytics
  • Achievement in Customer Self-Service Solutions
  • Achievement in Robotics (Including RPA)
  • Achievement in Employee Engagement Solutions
  • Achievement in Emerging/Developing Customer Service Solutions


Award applicants will be asked to describe in 650 words or less what their company and specific solution has done or how it has performed in order to qualify as worthy of recognition for achievement. Nominated solutions don’t necessarily have to be cutting-edge or even recently developed technology, however, they must be distinguished for achievement above and beyond the achievement of competitive companies and solutions in the same category.


Award applicants are encouraged to be specific in their description of how their company and solution has accomplished its unique position of achievement. Achievement encompasses a variety of different categories including product development, innovation, differentiation, accomplishment, performance, technology success and customer success. Examples of achievement could include, but are not limited to, exceptional technology performance, ability to address a specific contact center issue or problem, new product or feature development, unique technological abilities, innovative product development, and more.








As in previous years, the Kachina Award entry submissions will be judged by a panel of independent contact center industry experts. Joining Saddletree Research Chief Eagle DancerAnalyst Paul Stockford on the judging panel will be:

  • David Butler, PhD, Vice Provost of Research, and Dean, School of Graduate Studies, Middle Tennessee State University. David is also the founder and executive director of the National Association of Call Centers (NACC)
  • Renee Maler, Principal, Philosophy PR + Marketing
  • Jim Lavery, Vice President, Contact Centers and Credit Services, Desert Schools Federal Credit Union
  • Susan Hash, Editor, Contact Center Pipeline Magazine


This year Saddletree Research has chosen the Eagle Dancer for the 2017 Kachina Award. The Eagle Dancer, Kwahu in the Hopi language, is one of the most powerful of Kachinas. He represents strength and power and is ruler of the skies. It is also one of the most popular of all Kachinas and one of the more difficult Kachinas to carve.


Once again, we have commissioned Hopi Kachina artist Joe Duwyenie of Third Mesa, Hopi Pueblo, in Northern Arizona, to carve six Eagle Dancer Kachinas to be used as the trophy for the 2017 Saddletree Research Kachina Awards. Each winning company will receive one of the six commissioned carvings.


The 2017 Saddletree Research Kachina Award carved by Mr. Duwyenie will be similar in style to the Kachina pictured on the previous page.



Monday, 18 July 2016 14:37

The Saddletree Research Kachina Award

Written by

Sun KachinaIn 2016, Saddletree Research founded the Kachina Award™ program in order to recognize innovation in specific, focused contact center market products and solutions.


An iconic symbol of the American Southwest, the Kachina is integral to the cultures of several Native American tribes in the region, most notably the Hopi tribe of northern Arizona. Each Kachina represents a spirit in western Pueblo cultural beliefs. Although not worshipped, each Kachina is viewed as a powerful being who can use his particular power for human good. There are over 400 different Kachinas in Hopi and Pueblo culture.

Saddletree Research was founded in 1999 in Scottsdale, Arizona; the heart of the American Southwest. Saddletree has chosen the Kachina to symbolize achievement and innovation among technology solutions providers in the North American contact center market.


Companies interested in competing for a Saddletree Research Kachina Award are asked to submit a brief application and explanation covering the important points of their nominated product or solution. Applicants are asked to be specific in how their solution differs from others in the same category and why those differences are truly innovative, offering customer service professionals the opportunity to provide a unique customer service experience.  Kachina Award entries are judged by a panel of independent contact center industry experts including journalists, marketers, educators and end-users. Only one company is recognized as the winner in each category, making the Kachina Award somewhat unique in the contact center industry.


Eagle Dancer










In 2016, awards were presented for the following categories with winners announced via social media and press releases:

• Innovation in Workforce Optimization (workforce management, quality management)
• Innovation in Analytics (Speech analytics, text analytics, desktop analytics)
• Innovation in Customer Self-Service solutions
• Innovation in Cloud Contact Center solutions
• Innovation in Voice of the Customer solutions
• Innovation in emerging technologies and/or new industry solutions

Kachina Award applications are accepted on the Saddletree Research website from the middle of August to mid-October each year. Further details for this year’s award can be found at the 2017 Kachina Awards website tab.


For the 2016 inaugural Kachina Award, Saddletree Research commissioned Hopi Kachina artist Joe Duwyenie of Third Mesa, Hopi Pueblo, in northern Arizona to carve six Kachinas, one for each of the winners. The Kachina chosen for the 2016 award was the Sun Kachina, called the Tawa Kachina by the Hopi people. The Sun Kachina represents strength of spirit, growth and abundance. Pictured on this page is a Tawa Kachina carved by Mr. Duwyenie.


Deadline for Submission:  October 31, 2017
Application Fee:   $349


Program Details