The 2017 Saddletree Research Kachina Award Program Details

sunKachina 350x467The 2017 Saddletree Research Kachina Award nomination submission period will run from August 15, 2017 through October 22, 2017 with winners announced during the first week of November 2017.


Once again, Kachina Awards will be presented in six categories only and with only one winner in each category. Categories for the 2017 Kachina Awards are as follows:

  • Achievement in Workforce Optimization (WFO)
  • Achievement in Contact Center Analytics
  • Achievement in Customer Self-Service Solutions
  • Achievement in Robotics (Including RPA)
  • Achievement in Employee Engagement Solutions
  • Achievement in Emerging/Developing Customer Service Solutions


Award applicants will be asked to describe in 650 words or less what their company and specific solution has done or how it has performed in order to qualify as worthy of recognition for achievement. Nominated solutions don’t necessarily have to be cutting-edge or even recently developed technology, however, they must be distinguished for achievement above and beyond the achievement of competitive companies and solutions in the same category.


Award applicants are encouraged to be specific in their description of how their company and solution has accomplished its unique position of achievement. Achievement encompasses a variety of different categories including product development, innovation, differentiation, accomplishment, performance, technology success and customer success. Examples of achievement could include, but are not limited to, exceptional technology performance, ability to address a specific contact center issue or problem, new product or feature development, unique technological abilities, innovative product development, and more.








As in previous years, the Kachina Award entry submissions will be judged by a panel of independent contact center industry experts. Joining Saddletree Research Chief Eagle DancerAnalyst Paul Stockford on the judging panel will be:

  • David Butler, PhD, Vice Provost of Research, and Dean, School of Graduate Studies, Middle Tennessee State University. David is also the founder and executive director of the National Association of Call Centers (NACC)
  • Renee Maler, Principal, Philosophy PR + Marketing
  • Jim Lavery, Vice President, Contact Centers and Credit Services, Desert Schools Federal Credit Union
  • Susan Hash, Editor, Contact Center Pipeline Magazine


This year Saddletree Research has chosen the Eagle Dancer for the 2017 Kachina Award. The Eagle Dancer, Kwahu in the Hopi language, is one of the most powerful of Kachinas. He represents strength and power and is ruler of the skies. It is also one of the most popular of all Kachinas and one of the more difficult Kachinas to carve.


Once again, we have commissioned Hopi Kachina artist Joe Duwyenie of Third Mesa, Hopi Pueblo, in Northern Arizona, to carve six Eagle Dancer Kachinas to be used as the trophy for the 2017 Saddletree Research Kachina Awards. Each winning company will receive one of the six commissioned carvings.


The 2017 Saddletree Research Kachina Award carved by Mr. Duwyenie will be similar in style to the Kachina pictured on the previous page.



Login to post comments