The Saddletree Research Kachina Award

Sun KachinaIn 2016, Saddletree Research founded the Kachina Award™ program in order to recognize innovation in specific, focused contact center market products and solutions.


An iconic symbol of the American Southwest, the Kachina is integral to the cultures of several Native American tribes in the region, most notably the Hopi tribe of northern Arizona. Each Kachina represents a spirit in western Pueblo cultural beliefs. Although not worshipped, each Kachina is viewed as a powerful being who can use his particular power for human good. There are over 400 different Kachinas in Hopi and Pueblo culture.

Saddletree Research was founded in 1999 in Scottsdale, Arizona; the heart of the American Southwest. Saddletree has chosen the Kachina to symbolize achievement and innovation among technology solutions providers in the North American contact center market.


Companies interested in competing for a Saddletree Research Kachina Award are asked to submit a brief application and explanation covering the important points of their nominated product or solution. Applicants are asked to be specific in how their solution differs from others in the same category and why those differences are truly innovative, offering customer service professionals the opportunity to provide a unique customer service experience.  Kachina Award entries are judged by a panel of independent contact center industry experts including journalists, marketers, educators and end-users. Only one company is recognized as the winner in each category, making the Kachina Award somewhat unique in the contact center industry.


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In 2016, awards were presented for the following categories with winners announced via social media and press releases:

• Innovation in Workforce Optimization (workforce management, quality management)
• Innovation in Analytics (Speech analytics, text analytics, desktop analytics)
• Innovation in Customer Self-Service solutions
• Innovation in Cloud Contact Center solutions
• Innovation in Voice of the Customer solutions
• Innovation in emerging technologies and/or new industry solutions

Kachina Award applications are accepted on the Saddletree Research website from the middle of August to mid-October each year. Further details for this year’s award can be found at the 2017 Kachina Awards website tab.


For the 2016 inaugural Kachina Award, Saddletree Research commissioned Hopi Kachina artist Joe Duwyenie of Third Mesa, Hopi Pueblo, in northern Arizona to carve six Kachinas, one for each of the winners. The Kachina chosen for the 2016 award was the Sun Kachina, called the Tawa Kachina by the Hopi people. The Sun Kachina represents strength of spirit, growth and abundance. Pictured on this page is a Tawa Kachina carved by Mr. Duwyenie.


Deadline for Submission:  October 31, 2017
Application Fee:   $349


Program Details

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